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Selecting the right textile is a strategic process that goes far beyond aesthetics. It involves ensuring functionality, durability, and alignment with both company values and client expectations. To achieve this, we follow a structured methodology that combines technical assessment, real-life testing, and market evaluation:
Defining the use and context
We begin by identifying the product to be developed and the conditions it will be exposed to: indoor or outdoor use, exposure to sunlight, contact with water, friction, and so on.
Research and supplier search
We map reliable manufacturers depending on the region of sale, while taking into account regulations and client preferences (for example, avoiding certain countries due to tariffs or previous poor experiences). Having multiple supplier options in each region is crucial.
Material evaluation
We review textures, colours, weights, and yarns, while also conducting physical tests such as resistance, colour fastness, shrinkage, and breathability.
Prototype testing
Pilot samples are produced using the shortlisted qualities, including embroidery approvals and finishes. These prototypes are then tested in real-life scenarios to observe washing behaviour, wear, and comfort.
Final selection
The final decision is made by balancing quality, cost, aesthetics, and availability.
In conclusion, our process is designed to guarantee that every textile meets the highest standards of functionality and sustainability, ensuring that the consumer receives a product that is reliable, durable, and fully aligned with our brand’s identity.
The choice of materials reflects our commitment to sustainability and innovation. At present, we prioritise fibres and blends that reduce environmental impact while maintaining high performance:
Responsible natural fibres
Organic cotton, linen, hemp, and certified wools for their reduced resource consumption, durability, and thermoregulating qualities.
Recycled fibres
Recycled polyester (rPET) and recycled nylon (such as Econyl®), which repurpose post-consumer plastics while maintaining resilience and versatility.
Alternative and innovative materials
Vegan leather made from mycelium, pineapple (Piñatex), apple, or cactus, alongside biodegradable textiles designed to reduce waste at the end of their lifecycle.
Smart blends
Cotton combined with recycled polyester, or recycled elastane, offering the perfect balance between comfort, strength, and elasticity.
We prioritise these materials because they embody sustainability, meet international certification standards, deliver durability, and offer innovative value that differentiates our brand. In short, they allow us to create products that are appealing, functional, and responsible.
In recent years, textile certifications have become a strategic tool for guaranteeing sustainability, traceability, and social responsibility. They not only ensure regulatory compliance but also give companies a competitive edge, credibility, and greater access to demanding international markets:
OEKO-TEX® STANDARD 100 and MADE IN GREEN: certify that textiles are free of harmful substances and produced under socially responsible conditions.
Global Recycled Standard (GRS) / Recycled Claim Standard (RCS): guarantee recycled content in fibres and fabrics, as well as responsible practices across the production chain.
Better Cotton Initiative (BCI): ensures more sustainable cotton production with reduced water use and fewer chemicals.
Higg Index (SAC): measures environmental and social impact across the textile supply chain.
Cradle to Cradle Certified™: focuses on circular design, safe chemistry, and renewable energy.
ZDHC (Zero Discharge of Hazardous Chemicals): drives the elimination of hazardous chemicals in production.
Fair Trade Textile Standard: evaluates fair labour conditions, decent wages, and safety within factories.
For us, these certifications represent more than compliance; they enhance transparency, strengthen trust with clients, and consolidate our position as a sustainable and responsible partner in the global textile industry.
In textiles, packaging serves a dual purpose: it protects the product and communicates the brand’s values. Our approach is based on combining functionality, sustainability, and a strong brand experience:
Functionality and protection
Packaging is designed to safeguard products during transport and storage, resisting moisture, dust, and handling, while also being efficient for logistics and e-commerce.
Design and brand experience
We prioritise a minimalist yet attractive aesthetic that enhances brand identity while preserving recyclability. In e-commerce, packaging is carefully crafted to deliver a memorable unboxing experience.
Sustainability and compliance
We reduce single-use plastics and prioritise recycled, recyclable, or compostable materials. All textile packaging uses recycled bags that comply with EN15343:2007, and we use toxin-free labels and inks in line with international regulations.
In essence, our packaging strategy balances practicality and aesthetics, creating a positive customer experience while meeting the increasing regulatory and environmental demands of today’s marketplace.
