Multi-Brand

Bergner Group has several well-known homeware brands which enjoy global recognition. With our multi-brand strategy, we cater for all consumer profiles and all pricing categories.

Today’s consumers are no longer loyal to one brand; instead, they move among a variety of brands that they choose on the basis of a given moment of consumption. Everything we do revolves around that quest for satisfaction. Displaying a multi-brand strategy means positioning moments of consumption – and therefore consumers – at the centre of our strategic model.
Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.

OWN BRANDS

Multi Brands Homeware specialist

Bergner Group has various well-known household product brands in Europe which share the same commercial and managerial focus. Our multi-concept strategy allows us to adapt to our clients’ needs. At Bergner Group, we are present at all the market positioning levels.

United Colors of Benetton

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Masterpro

AT THE FOREFRONT OF PROFESSIONALISM

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Bergner

AFFORDABLE LUXURY

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Infinity Chefs

FASHION IN YOUR KITCHEN

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San Ignacio

COOKING FOR THE FAMILY

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Renberg & Wellberg

FOR HAPPY LIFE

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La Maison

FOR HAPPY LIFE

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Swiss Home

SMART LIVING

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LICENSE AGREEMENTS

Breakthrough products

We help leading brands strengthen their relationships with consumers by creating breakthrough products.

Pierre Cardin

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Guzzini

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Polo Club Beverly Hills

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Laura Ashley

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Pyrex

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Valentin Yudaskhin

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19V69 Italia

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PRIVATE LABEL

We develop tailor made projects matching the strategies of our clients
Go to tailor made
Over 40 Private Label & Consumer Brands
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