Today’s consumers are no longer loyal to one brand; Instead, they choose among a variety of brands depending on the given moment of consumption. Everything we do revolves around that quest for satisfaction. Displaying a multi-brand strategy means positioning moments of consumption – and therefore consumers – at the centre of our strategic model.
Each brand has a well-defined identity, with specific values which are reflected in the product development, features and designs, as well as in appropriate communications startegies.
