We are continuing to follow the plan we sketched out and includes collaborating with the catering industry, restaurants and chefs to bolster communication about our brand. Our primary focus is on kitchenware and cooking products that can be talked up by this type of collaborator. Other product categories, such as ovens, utensils, knives, crockery and cutlery, will also benefit from the professional influencer. Catering has always led the way in Spain, something that is even more evident today because it has become a fashion in a highly media-based world.
Currently work is being undertaken with the Cook & Chef Institute, a foundation devoted to the pursuit of progress within the cookery world, working with haute cuisine chefs, and the Art & Design Foundation. This latter offers assistance with home fashions.
