BERGNER announces its entry into the capital of the healthy recipes and sustainable gastronomy App EKILU
As part of its ongoing digital transformation process, BERGNER today announced its entry as a direct investor through its subsidiary BERGNER EUROPE into the capital of the successful healthy recipe app EKILU (formerly known as NOODDLE).
This App has more than 2 million downloads, as well as more than 1.5 million registered users, a sustained growth in both metrics and a very loyal community of users mainly in Spain and Latin America.
With the entry of BERGNER, alongside with other partners who have renewed their commitment to the development of EKILU also attending this investment round, EKILU intends to accelerate its growth and enter new strategic markets such as the United States, India or the United Kingdom
. Moreover intends to further sophisticate its content development with new features that attract the user to the healthiest and most sustainable lifestyle with the environment. Hand in hand with Bergner, EKILU will also explore the multiple potential synergies with the Cook & Chef Institute Foundation
, present in more than 40 countries with the most renowned chefs as ambassadors.
For its part, BERGNER is involved in a global process of accelerated growth and expansion
coupled with the sophistication of its corporate development with the creation of a global holding company as the parent of all its subsidiaries that also incorporates the new subsidiaries opened in the United States and the United Kingdom during 2021, as well as in a strategic process of evolution and digital transformation to bring the company much closer to the end consumer
. This foray into the digital ecosystem through the equity stake in EKILU is just one step in BERGNER's new consumer-centric digital strategy.
Ekilu is an APP that helps people who do not have a lot of time or cooking skills to spare to eat healthy in an easy way, through simple and quick recipe recommendations with the ingredients close at hand. In addition, by making good food choices, using sustainable preparation methods and reducing food waste, we can fight from our kitchens against climate change.
Likewise, this App promotes wellbeing among its users and aims to become the reference App to lead a balanced life and be well, both individually and with the environment. Thus, users can find personalized recommendations for nutrition and sustainability, mindfulness and movement, with the purpose of making people's path to a new way of wellbeing easier.
We encourage you to follow them on social media, visit their website and download their App!