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Strategy
Content management is one of the invisible foundations that supports Bergner’s daily work. Behind every image, technical sheet or document that accompanies our collections lies meticulous work in organisation, review and coordination, ensuring that information reaches the entire company clearly, updated and accessible. From file classification to the publication and maintenance of materials, everything is designed to facilitate teamwork and guarantee a smooth content flow.
Today we speak with David Carranza, Media Content Management Manager in the Collections department, to learn how this process is organised, which tools make it possible, and what lies behind this quiet work that keeps the content used by all Bergner teams structured and in motion.
Essentially, ensuring a clear and orderly workflow so that every file, document, piece of data or information is always located, updated and ready to use. This includes categorisation, storage, distribution, long-term control and monitoring.
I mainly manage all types of multimedia files, from images and videos—both product and lifestyle, in various formats and dimensions—to technical documents. I also complete several of the product information fields we work with, following predefined processes that allow for a more complete and professional analysis later on.
I work very cross-functionally with various departments, and on a weekly basis with the Design team, both here and with colleagues in China, to ensure that materials meet standards and arrive on time.
At this point, interdepartmental communication and feedback are essential to achieving success.
I follow a clear flow: briefing, production and editing, validation, storage on the server, publication and periodic maintenance. This helps ensure an updated, coherent repository that is easy for all teams to locate.
Of course, Photoshop and Excel are key in my day-to-day work, helping me organise and retouch files. However, the core of my work relies on two specific tools:
The web server itself, through which users view and download documents.
BWS File Manager, a tool developed ad hoc for uploading and storing files, fully integrated with our ERP.
Ensuring that files are updated, on time and available on the platform for anyone who needs them. The server’s aim is to share all multimedia material related to each of our products in a faster, global way, creating a network of users—including employees, clients and suppliers—who access the directory using their own credentials.
Organising chaos. This is a role for someone who enjoys managing content, formats, platforms and timelines, as well as structuring, prioritising and keeping everything under control. It is very rewarding to see how content you have coordinated works well, reaches many people or generates a positive reaction.
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