Continuing with the BERGNER Group's determined commitment to grow and expand our footprint in strategic markets, by getting ever closer to the end consumer, we are pleased to announce the recent acquisition by BERGNER of a majority stake in MUCABO TRADING S.R.L., a wholesale distribution company based in Romania.
Founded in 2010, with growing double-digit year over year, MUCABO is focused on supplying houseware goods with an advanced logistics solution and a very strong marketing approach to the most important Mass Market Clients in the area, distributing top-tier brands mainly in Kitchenware and Tableware, including BERGNER brands. MUCABO has just been renamed as BERGNER EXCLUSIVE s.r.l. and will keep on distributing other suppliers brands.
The transaction is part of BERGNER non-organic growth ambitious plan and BERGNER will be contributing not only as a financial investor but as an industrial partner, consolidating in vertical integration MUCABO as an additional BERGNER EUROPE subsidiary. Pablo Luna, Group Chief Financial Officer, is leading this vertical integration project.
With this investment, BERGNER enforces its position in the eastern Europe region, with a top-class Manager, Mihaela Matei, who will keep on leading this company and now reporting to Alberto Forcano.
We continue to explore opportunities to accelerate the generation of value in our Group and throughout the new BERGNER mass market distribution, loyalty programs and digital ecosystem.
Looking forward to keeping on growing together.
REFINING EVERYDAY LIFE. BE BERGNER